Super Agent

Move Toward Your Fear

Are you afraid to move up stream because you believe large companies already have the best answers or an agent with better capabilities? Are you afraid to pursue a meeting with your dream account because you don’t feel 100% prepared? Are you being asked to step out of your comfort zone because your agency’s goals and objectives are evolving?

Seth Godin recently wrote: asking “How do I get rid of fear?” is the wrong question to ask. “Fear is not the enemy. Paralysis is the enemy.”

If you wait until you feel absolutely prepared for a big meeting, or for the perfect conditions to act, opportunities you could be capturing will be lost. So, rather than moving away from your fear and avoiding opportunities because of self-doubt, choose to believe in what you have to offer and be bold enough to go down the more difficult path.

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