Super Agent

Lost a Client? Don’t Lose Touch

There are a number of reasons why you may have lost a client. For example, maybe you failed to effectively communicate your value proposition, the goals of all parties weren’t in alignment, or they just weren’t the right fit at that time.

Reflecting on the reasons you lost the account is important because understanding why can help you improve your future relationships. But, it’s also important that you stay in touch with the clients you lose. Losing a client doesn’t mean you have to lose the opportunity to work with them again in the future.

It’s a good idea to keep them in the loop:

-Update them on new developments,

- Continue messaging to them if the content of your message will resonate with or help them,

- And, always be open to new ways of engaging with them down the road.

Just remember to disengage with the same level of humility and respect that you have going into new relationships. 

In an article on Bloomberg written by Allan Colman, he says: “just because you’ve lost the business right now doesn’t mean that the business development opportunities are gone forever.”

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