There is a lot of information out there focused on how you can effectively leverage social media to help you grow your business, and one of the strategists who writes on the subject is Jill Konrath. She recently posted a video on her blog with three great tips for using LinkedIn to connect with others (check it out here), so we thought we would offer some of our own tips to consider along with her list:
- Pay attention to what Groups your prospect is a part of (and join them). If the discussions within a particular group center on problems your prospects might be facing, or specific interests/goals they may have you can and should utilize that information to craft compelling messages and capture their attention.
- Find out if you have any mutual connections. Can you leverage existing relationships to get in door or close business?
- Share meaningful content. By sharing relevant, entertaining and meaningful content through a channel where your prospect spends time, you are establishing yourself as a thought leader within the industry and fostering early awareness so that when it comes time for prospect’s to buy, you’ll already be on their minds.
We want to hear your experiences. What successful strategies have you used to leverage LinkedIn or other social media platforms as prospecting tools?