Super Agent

Little Things Make Big Things Happen

I recently had to have my car towed from our office parking lot to a Tires Plus in order to have my battery replaced. As I was paying my bill the man cashing me out asked if I would consider donating to Meals on Wheels Association by rounding my bill up to the nearest dollar. For anyone who isn’t familiar with the organization, Meals on Wheels offers a meal delivery service directly to homebound seniors. Donating less than a dollar was a minor thing, so after I agreed to round up my bill I asked what kind of an impact Tires Plus makes with these small donations. He told me that each month, they raise around 100,000 dollars for Meals on Wheels. My 30 odd cents may have been small, but 100, 000 dollars can make a big impact for a worthy cause.

The story proves that small things done well over time can have a big impact, and this is also true for producers as they attempt to meet their revenue goals. For example, if you have a $350,000 book of business which, through your conversations, you manage to increase by 10%, how would that impact your goal of $100,000 for the year?

Now that the first quarter of the year is in full swing, here are a few questions to consider:

-Are you having conversations with your clients to find out what matters to them?

-How would up-serving your clients better protect them and your agency?

-Are you making assumptions and decisions on behalf of your clients instead of having conversations?

If you are investing your time and effort in the small things necessary to grow your book of business, you will better secure your accounts, increase your revenue and see the impact these activities will have on your goals.

“It’s the little details that are vital. Little things make big things happen.”- John Wooden

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One Response

  1. Usually I don’t post on blogs, but I would like to say that this write-up really forced me to complete so! Thanks, incredibly nice article.

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