Super Agent

Are You On Cruise Control?

Sales strategist and expert Jill Konrath linked to an excellent video on her blog recently about how to be an invaluable sales resource. She said, “prospects have so many options — and they know it. When you tell them, “We’re special” — they don’t believe you. If you say, “We have a passion for excellence” — they don’t care one little bit. Tons of companies have the same passion for excellence… I bring this up because lots of you are on cruise control. Believe me, I’ve been on cruise control before and had my whole career wiped out because of it.”

Are you on cruise control? Are you engaging in the bid-and-quote cycle that is ineffective and dangerous to employers, are you scrambling to fill your pipeline because you haven’t spent enough time on prospecting activities, do your marketing materials still highlight your agency’s features and benefits?

There are a lot of people on cruise control in our industry, but that only means that there are big opportunities for agents who take back the controls and drive against the wind. Jill’s advice is to be constantly growing and learning, to be students, “to make more connections, go to a conference, sign-up for newsletters, learn more.”

If you haven’t done anything recently to increase the value you provide to your clients and to increase your own success, now is a great time to start.

Check out the full video here and let us know what you think.

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