Super Agent

Your Agency At Its Best

“Enterprise at its best:

An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that maximizes individuals’ growth and elicits maximum concerted human potential in the wholehearted service of others”.

When you first read this definition from management and business writer Tom Peters, it’s easy to dismiss it as idealistic or impractical. But, in his book The Little Big Things, Tom asks his readers to examine it one word at a time. He says that if your organization “is not aimed at mind-blowing development for each staff member and window rattling service for each customer…” then what’s the point?

We often encourage the agencies we work with to think big when it comes to their purpose. How would you define your agency at its best? If you believe in your definition and everyone in your organization lives it every day, it will drive you and your team when thing are going well, and keep you motivated when you hit a rough patch (as we all do). So, don’t limit yourself.

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