Super Agent

Survival of the Most Adaptable

In a recent interview on 60 minutes, Amazon founder and CEO Jeff Bezos was asked his view on the power of Amazon preventing small book publishers and other small companies from having a chance at success. He replied:

“The Internet is disrupting every media industry… you know, people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling.”

In our industry, there is a significant amount of disruption in the marketplace. The Internet and “Big Data” are not going away, commodity transactions will increasingly be performed electronically, health care reform is creating uncertainty and just as Bezos said, complaining (or blaming) is not a strategy. The agencies that will survive are those that continually assess where they need to re-invent themselves.

Writer Max McKeown said: “Change is inevitable, progress is not.” Are you embracing and leveraging the opportunities that arise out of change in order to progress? Or will you fail to adapt and let the future happen to you instead?

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