According to a recent report by Corporate Visions, studies have “shown that buyers remember only 10% of your message just one week after you leave the room. But, if you make the effort to attach your story to a simple, concrete visual, your buyers remember 65% of your conversation.”
Today, most of us are accustomed to everything being streamlined, simplified or one-click away. So, although utilizing a visual tool during a meeting may seem like something small, you are much more likely to capture a decision maker’s attention and keep them engaged if you do.
For example, a graphic overview that represents your implementation process, a complicated idea, your sales process or other detailed information can not only help you be remembered, but will also help you:
- Have more effective conversations by allowing you to take control of the sales process,
- Provide a memorable representation of the potential relationship between the prospect and your agency,
- Turn complex concepts into something tangible for your prospects,
- Position yourself in a unique way that differentiates you from your competitors.
Are you using visual tools to give prospects a clear sense of your story and your process? How might using them enhance communication and engagement?