Super Agent

Primary Objective of Insurance Agents

When we strip down all of the expert opinions, training and consulting we find that the primary objective of insurance agents is to facilitate change behavior.  Most employers are facing risks unknown to them.  Insurance agents must assist them to move from a dangerous place to a safer one.

The process to facilitate change is well researched and rooted in neuroscience. Its not about gimmicks or manipulation.  If you don’t understand how the brain processes information that triggers change then you are swimming against the tide.

As mentioned in a previous post, there is a big gap between what science knows and how agents sell or initiate change.  Why does this gap exist?  Lots of reasons, but primarily due to a lack of awareness or understanding of the latest research.  Plus, too many people have an investment in the old and  ineffective way of doing things and are relunctant to let go.

We encourage insurance agents to embrace the science of driving change.  All stakeholders will benefit.


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